Larry Mayo Branding | 2015

Larry Mayo has spent the last twenty or so years shaping some of the most refined, thoughtful, counter-intuitive, modern and subsequently classic surfboards on the East Coast. The goal of the design is to reflect Mayo’s simple, clean yet playful surfboards. The color palette was created by taking some of the colors that Mayo uses on his boards and making them bolder and more lively. The three logos show the gradual progress into a final design that uses his full name, his title and a little simple glimpse into what he creates. The bold colors, simple logo and playful illustrations come together to create a simple aesthetic that embodies Mayo’s passion for his wonderful boards and delights an audience that enjoys time in the sun, on the beach and most importantly, out on the waves.