Laxmi Tailors | Freelance 2019

An animation for Laxmi Tailors that I art directed, designed and co-animated with Hiroshi Chee.
The idea for this project was to go with a more light-hearted approach to advertising their tailor shop. Inspired by the Mr.Bean intro - a man falls down to earth and sees everyone around him wearing suits. He goes into a store and gets himself one as well. The idea had to stay light while still explaining the process of making a suit.


Sound Design by Judy Tan
Script by Eunice Simbar

 

Styleframe Board.jpg
 

Here are just a few little snippets from the final animation